Every computer connected to the Internet is provided with a domain name and an IP Address. When a visitor requests a web page from within the Missing Link website, our servers automatically identify and log the HTTP request that is made.
This information reveals nothing personal about you. In fact, the only information that we automatically gather and log is as follows: the IP address of the site that may have referred you; your IP address; the web page that you may have linked to us from, if any; the product identifier for version and make of browser (e.g. Internet Explorer 8); the operating system platform that you may be running (e.g. Macintosh or Windows); search words or terms that are passed from a search engine (e.g. Google or Yahoo).
Missing Link Ltd has found it advantageous to examine visitor traffic so that we can ensure maximum compatibility for the various browsers and operating systems that visit our site. By analysing visitation patterns, referring URLs and search engine terms, we can strategically enhance our exposure across the Internet.
Cookies and log information
The EU Cookie Directive is amended privacy legislation requiring websites to obtain informed consent from visitors before they store information on a computer or any web connected device. This is storage is mostly done by cookies, which can then be used for tracking visitors to a site.
With the EU Cookie Directive the user of a site will now be required to opt-in when using a website containing cookies. So the website has to block cookies, until visitors have given their informed consent to their use.
Cookies are files stored in your browser and used by web managers to analyse and improve their websites. Some features on this site will not function if you do not allow cookies. You can disable cookies by altering the settings of your browser and the website will still function.
What other information does Missing Link Ltd request?
We may also request your email address or mailing address for the purposes of conducting a survey or to add you to our mailing list, or by your request to have someone contact you for additional information. Whenever we request the identity of a visitor, we will clearly indicate the purpose of the inquiry before the information is requested.
We enforce a strict ‘Anti-Spam’ policy that means we do not intend to sell, rent, or otherwise give your e-mail address to a third-party without your consent.
In addition, we will not send you email that you have not agreed to receive. If you are a member of our mailing list, you may be contacted with announcements, news, portfolio additions, and new products or services.
With each email sent, you have the option of ‘unsubscribing’ from our mailing list at any time, thereby disabling any further such email communication from being sent. If you wish to have specific communications with a member of the Missing Link staff, you will be required to provide specific information that will be routed to the appropriate contact within Missing Link.
Missing Link Ltd will disclose your personal information or any of its log file information when required by law or in the good-faith belief that such actions are necessary.
Missing Link Ltd uses all reasonable precautions to keep the information disclosed to us secure. We reserve the right to transfer information in connection with the sale of all or part of the Missing Link capital stock or assets to any third party. Furthermore, we are not responsible for any breach of security or for any actions of any third parties that receive the information.